Digital Cities of the 21th Century

Seoul Metropolitan Government hereby invites business enterprises and/or developers to submit applications for purchase and development of the land for the Digital Media City (DMC).

1. Land Supplied: 1 lot (7,527m2)
Location: Around #211-1, Sangam-dong, Mapo-gu, Seoul, Korea
Core Function (Education/R&D or High-Tech )

- The unit price(KRW 5,605,000) applies only when the obligatory percentage(70% of the total lot must be used for education/R&D or high-tech functions.) is met. The unit price lowers as the obligatory percentage rises above the 70%.
- (A) foreign corporation or R&D institute(s) may apply if the obligatory percentage exceeds only 60%, in which case the lot to be used for other functions will be supplied at a higher unit price.

2.Distribution and download of the Guide to Land Purchase Application
oWhen : February 17, 2010(during the IR seminar)
oWhere: Investment Promotion Division(Seoul Metropolitan Government), Land Supply Division(SH Corporation) (after the IR seminar)
* Download : http://dmc.seoul.go.kr (After February 17)

3. Inquiry
o Investment Promotion Division(Seoul Metropolitan Government,02-2171- 2793)
o Land Supply Division(SH Corporation,02-3410-7482~3)
- Location: 14-5 Gaepo-dong, Gangnam-gu, Seoul, Korea (Transportation: Exit No. 8, Daecheong Station, Subway Line No. 3) The blueprints are available on the SH Corporatio’s website at www. i -sh.com.

The lot for this supply notice is located inside the project area that SH Corporation is developing for the Seoul Metropolitan Government.

A ground-breaking ceremony was held on Oct. 16 to start construction on the “Seoul DMC Landmark Building,” which would be Asia’s tallest, at the site of the DMC in Sangam-dong. The DMC (Digital Media City) is being developed by Seoul City to build a cluster of high-tech information and media industries under the “Sangam New Millennium Town Housing Development Plan.”  Since January 2008, Seoul City has pushed a plan to build a landmark building representing both the DMC and Seoul. The 133-story, 640-meter-high building, which will have a total space of 724,675-square-meters, is being built on a site of 37,280-square-meters at a cost of more than 3.326 trillion won (US$2.871 billion).

Once completed, the building will become the world’s second tallest skyscraper after the Burj Dubai, a 160-story, 818-meter-high skyscraper under construction in Dubai, United Arab Emirates. Currently, Asia’s tallest building is the Shanghai Dragon, a 632-meter-high skyscraper to be completed in 2014 in Shanghai, China. On the highest floor, or the 133rd floor of the Seoul DMC Landmark Building, an observatory will be housed, higher than the 100th-floor, 474-meter-high observatory at the Shanghai World Financial Center. Luxury hotels will be housed on the 108th-130th floors of the landmark building, which would replace the Park Hyatt Hotel (79th-93rd floors) at the Shanghai World Financial Center as the hotels on the highest floors in the world.  Also, the Seoul DMC Landmark Building is designed to house various functions of a futuristic city, including office and residential spaces, a department store, shopping malls, a convention center, a large-scale aquarium, restaurants, facilities for media, culture and exhibitions.

According to the final design, the Seoul DMC Landmark Building will feature a concept of “Seoul Wave,” which represents Seoul’s status as a city of history, globalization, culture and environment. The building also transforms the historic meaning and image of the Smoke-Signal Station on Namsan (Mt.), or a beacon mound on the mountain as a traditional measure of communications, to a flow of “light,” which symbolizes a modern measure of communications, or the digital industry. In addition, the building’s façade resembling a lighthouse is aimed at expressing a vision as a “light leading the new millennium.” Also, the building, as a “platinum-grade” future-oriented, eco-friendly structure, is likely to become a standard for future skyscrapers in the world.  An official at Seoul City said the project for the “Seoul DMC Landmark Building” is expected to create 86,000 jobs, generate 11 trillion won in production and 2 trillion won in value added. In addition, the building is likely to help Seoul City reinvigorate the DMC by hosting information-technology and media companies. By creating a new digital culture, the building is also expected to become one of the world’s landmarks representative of the DMC and Seoul.

Ground broken at Digital Media City tower in South Korean capital : At 640 m high, Digital Media City Landmark tower in Seoul, South Korea will be around 180m shorter than the Burj Dubai, but it is projected to be the second tallest building in the world when it completes in April 2015. Having broken ground this week, the SOM-designed tower costing 3.3 trillion won (€1.9billion), will now rise 133 floors in height. The Landmark is to be the visual ‘light’ for what could be the most technologically advanced district in the world, Digital Media Centre (DMC) which is becoming home to over 2000 companies and 121,000 staff.

Following a masterplan which completed in 2000, DMC is being constructed on the last pocket of undeveloped land in the South Korean capital, adjacent to the World Cup Stadium used in 2002. The programme is creating a city within a city where all things digital, from music to animation to computing companies, are accommodated. The Mayor of Seoul Oh Se-hoon regards the development as a place where the possibilities are ‘limitless’: “We believe that Digital Media City will generate the ideas via which the full potential of digital media’s application to every aspect of business, personal and community life wil be realized: a crucible of innovation. “And it is no dream; we are building on an existing bedrock. Seoul already has a significant cluster of digital media enterprises, is the most wired city in the world, and has the human resources to realize the vision.” Commanding pride of place within the development the DMC Landmark Tower will allow its residents a vista on which to peruse the activities below and the inevitable light spectrum created by digital displays at night. As well as residences, a department store, convention centre and hotel will be incorporated within the building.

DMC’s technological spine is Digital Media Street, a 1.14 km street where interactive information booths, intelligent lighting and facades will guide you through the ‘city’. There is no other development like Digital Media City, which integrates the latest technology with urban ecological reserves, in the world. Oh Se-hoon added: “(Digital Media City) will provide the world with an entire community to use as a living laboratory of tomorrow’s lifestyle. It will be set in an area of riverside parkland encompassing ecological gardens, lakes, hills and streams – providing heartening evidence that 21st century urban man can co-habit with nature, to the mutual benefit of both. “It is an exciting development; a development with a vision of the harmonious co-existence of technology and ecology, culture and commerce, investment and innovation.”

Those with an intention to purchase and develop DMC land are required to submit their business proposals in accordance with the ‘DMC Business Proposal Guideline’ prepared by the Seoul Metropolitan Government. Potential investors interested in the first phase are required to submit their business proposals in accordance with the “Guidelines for Digital Media City Business Proposals” issued by the Seoul Metropolitan Government. The city government will select the most suitable investors for each land parcel through a transparent and objective screening process. Evaluation standards will be applied for companies and developers as follows :

Owner-Occupying companies
ㆍEvaluation of corporation : Appropriateness to the realization of the vision of Digital Media City, listed on the stock

ㆍmarket, size & scale of company, association and linkage with related industries, and technological capacity.
ㆍEvaluation of business plan : Financing plan, spin-off effect on the DMC, development period, and architectural &
ㆍpartial design, among others.

Developers
ㆍEvaluation of corporation : Financial capability, development & operation experience in the last five years
ㆍEvaluation of business plan : Financing plan, lease marketing and sales plan, and tenant support plan

Land Supply Information : http://dmc.seoul.go.kr
Land Supply Status : http://dmc.seoul.go.kr

DMC complex in Sangam-dong, Mapo-rise landmark buildings erected in the nation’s largest aquarium that will enter the super. Seoul, the world-one days for which professional aquarium design, construction firm, American ATM Corp. investment agreements DMC Landmark Building, said the aquarium has one days. Depending on the ATM hyeopyakseo DMC Landmark Building Corp. for construction of the aquarium within the next 5 years about 1 billion (approximately ₩ 125,000,000,000) will be invested. ATM Corp. of Seoul, the Seoul hyeopyakseo and tourism cities of the Northeast Asia as a mutual effort to develop content that damginda.

Headquartered in Las Vegas ATM pamahilraendeue of living in Dubai, Dubai Atlantis Hotel Aquarium, Seattle’s tourist attractions including the Seattle Aquarium Underwater dome carried out more than 100 years of experience with the company’s aquarium. In Korea, Yeosu and Aquarium is done project. DMC Landmark Building, the total area of the aquarium’s 10,000 ㎡, the tank capacity of about 8000-10000 tons ㎥ Aquarium COEX Aquarium domestic scale, Busan Aquarium, Sea World combined 63 trillion is expected to be larger than the capacity. This aquarium is not a simple tour-type concept that visitors can participate directly in the aquarium is made.

The design for the tallest building tower in East Asia has been revealed by SOM. This super structure known as the Digital Media City Landmark Tower is sure to make the city of Seoul and Korea proud! So what separates this 2,100 foot giant of a tower from the rest of its peers? Well, the building is powered using wind turbines placed at the top of the building which helps satisfy 3% of the energy needs. Vertical and horizontal fins on the eastern and western facades protect the building from the suns heat and horizontal shades on the southern face of the building prevent heat from the mid afternoon sun from penetrating.

The building has a curvy design. Solar photovoltaic panels provide shade and help capture solar energy and acts as a relief to the internal air-cooling systems. Gardens in the buildings atriums also helps keep the air in this building clean. Scheduled for a completion date set in the year 2014, this building will without doubt be a green architectural wonder!